Launch weekThe full audit is $17, not $47. Ends Nov 8.See pricing
BetaNow reading Substack archives

Your next product isalready written.

Pluck reads everything you've published, finds the idea your readers already backed, and hands it to you with the angle that keeps it out of a crowded market.

Works with Substack today. Medium, Kit, Ghost and Beehiiv coming soon.
Audits/Field Notes on Freelance
Reading archive

Reading your archive

Posts, newsletter issues and videos, oldest to newest.

How I price a 2,000-word feature
Post
Read
Issue #112: The invoice I almost didn't send
Newsletter
Read
My quarterly tax ritual
Video
Read
Why I stopped taking rush jobs
Post
Read
The retainer email template I use
Post
Read
Issue #87: Saying no to exposure pay
Newsletter
Read
Building a 6-month buffer
Video
Read
Why it's different

Most creator products start as a guess.

Going with your gut and asking a generic AI are the same move. Pluck starts from what your readers already told you.

Your gut

A course on my whole freelance system

The idea you're most excited to make.

  • Based onWhat you'd enjoy building
  • Readers asked?Not that you can point to
  • Competes withEvery freelance course out there
Generic AI

Freelance Writing Masterclass

A topic anyone in your niche could sell.

  • Based onYour newsletter's general topic
  • Readers asked?No evidence
  • Competes withThe same courses as your gut idea
Pluck

The Feature Writer's Rate Card

The one your readers already asked for.

  • Based on6 of the 20 posts read are on pricing
  • Readers asked?"Would pay for your actual rate sheet."
  • Competes withAlmost no one selling pricing for long-form features
Validated
same archive. very different product.
What goes into your audit

Every part of your idea has a reason.

Pluck checks six signals. Here's where each one shows up in the idea it hands you.

Your validated idea2+180% vs median
1The Feature Writer's Rate Card
A template kit, not a course: rate sheets, the retainer email, and invoice breakdowns.
4For long-form features, with real invoices.
3Hook"My actual rate sheet. Invoices included."
  • 5Rate sheets for 1,000 to 5,000-word features
  • The retainer email, ready to send
  • Invoice breakdowns from your own work
6Only you can make this: it's built from your invoices.
1Content
6 of the 20 posts read are on pricing. It keeps coming back.
2Engagement
Reactions run +180% above your median post.
3Reader demand
A reader asked for this, word for word. Strongest signal there is.
4Market
Everyone sells pricing. Nobody shows real invoices.
5Positioning and fit
Readers asked for templates, so it's a kit, not a course.
6Offer and hook
All six, turned into an offer you can sell tomorrow.
Sample output

Here's what your free idea looks like.

Audit report / Field Notes on FreelanceSample report
Idea 1 of 5, free

The Feature Writer's Rate Card

A pricing kit for long-form freelance features: rate sheets, the retainer email, and real invoice breakdowns.

reactions vs
your median
The engagement evidence
How I price a 2,000-word feature
The retainer email template I use
Why I stopped taking rush jobs
Differentiation angleFreelance pricing is crowded. Pricing for long-form features, with real invoices shown, is not. Lead with the rate card, not the theory.
The Quarterly Tax Hour
A one-hour ritual for solo writers
Idea 2
Retainer Starter Kit
One-off features into monthly work
Idea 3
The Freelance Buffer Plan
Cash buffers for lumpy invoices
Idea 4
The Polite No Scripts
Scripts for turning down bad work
Idea 5

Sample report for a fictional creator's archive.

Pricing

Start free. Pluck one on us.

Free first audit
$0

Run your first audit, get 1 idea free.

  • 1 validated product idea from your Substack archive
  • The engagement evidence behind it
  • A differentiation angle so it doesn't land in a crowded space
Pluck your first idea free
Full auditLaunch week
was $47Save $30Launch week, until Nov 8

Unlock all 5 ideas.

All 5 validated ideas, each with the full six-signal report and its hook.

Offered after you've seen your free idea.

Reads fromSubstackMedium, coming soonKit, coming soonGhost, coming soonBeehiiv, coming soon
The builder

Quick hello from the guy who built Pluck.

I'm biased. George isn't.

He cares more about my results, my customers, and my teams than I do, and he always over-delivers. You will not find anybody better who takes the time to personalize every single approach.

I write on Substack and sell my own courses. Pluck is the tool I wanted for that: something that reads everything I've published and tells me what my readers would actually buy.

Landon
Substack subscribers
students enrolled
average rating
FAQ

Fair questions.

still stuck?
Email a human
Substack today. Medium, Kit, Ghost and Beehiiv are coming soon.

Your archive already did the hard part.

Let Pluck find the product in it. Your first idea is free.

Works with Substack today. Medium, Kit, Ghost and Beehiiv coming soon.

hi! I'm Pip. I read archives.